Sponsored Athletes & Events

At Muscle Masala, we’re strong believers in the importance of community and charity. We’re always looking to build long-standing relationships with organizations and athletes that excel in their field and align with our core values.

For more information about sponsorship opportunities, please contact us at info@musclemasala.com.

Here are a few of the sponsorship programs we’re currently involved in:

Dark Horse Flyers Elite Cycling Team
The Dark Horse Flyers Elite Team is a successful, tight-knit group of competitive racers pursuing a full domestic calendar as well as select races in the USA. Muscle Masala is proud to be the official nutrition sponsor of the Flyers, helping to keep the athletes topped up with nutritious, portable fuel for their training rides and races.
Friends for Life Bike Rally
The Friends for Life Bike Rally is a 600 km ride from Toronto to Montreal, in support of the Toronto People with AIDS Foundation. Over 300 riders participate in the six-day event for charity, for the love of community and friendship, and to make a positive difference in the lives of people living with HIV/AIDS.
Canadian Cancer Society Relay for Life
The Canadian Cancer Society Relay For Life is a 12-hour overnight, non-competitive event that celebrates survivors, remembers loved ones, and fights back against cancer.